Friedberg, a historic town in Bavaria near Augsburg, captivates with its well-preserved old town, its long history, and its picturesque location on the Lech escarpment. The town was founded in the 13th century and played an important role in the Middle Ages as a trading and market center. The heart of Friedberg is the old town with its central Marienplatz, surrounded by charming cafés, boutiques, and well-preserved townhouses. The Baroque pilgrimage church Herrgottsruh, with its ornate interior, is a significant landmark and attracts visitors from across the region. Another highlight is Friedberg Castle, which towers over the town. Originally built as a fortress, it now houses the Friedberg Museum, showcasing the town’s history, the art of watchmaking, and opulent Rococo furniture. The castle courtyard and the adjoining castle garden are popular venues for cultural events and concerts, lending a special atmosphere. Friedberg is also known for its proximity to wonderful hiking and cycling trails along the River Lech—perfect for nature lovers and outdoor activities. The scenic surroundings invite leisurely walks and bike rides, offering picturesque views of the town and surrounding hills. The annual Friedberg Folk Festival and the atmospheric Christmas market in the historic town center draw visitors from the entire region and enliven urban life. With its successful blend of history, nature, and culture, Friedberg is an attractive destination for anyone who wants to experience the flair of a Bavarian small town and the beauty of the Lech region.